Atica Academy

Atica Academy is a unique approach to executive education that offers tailor-made immersive workshops blending academic excellence, sensory immersion and social-experiential learning.

Leveraging the Atica restaurant’s unique blend of gastronomy, art, and state-of-the-art multimedia capabilities, these workshops provide a unique learning environment that empowers groups of executives, entrepreneurs, or creative professionals with tools and inspiration to enhance their leadership skills, think out-of-the-box and learn how to elevate their brand or product strategies​.

CORE TEAM​

PROF DAVID DUBOIS, CO-FOUNDER AND DEAN 

PhD in Marketing from Northwestern University’s Kellogg School of Management​

Associate Professor at INSEAD and global thought leader on AI and digital strategy, branding and customer analytics / Combines 20+ years of research, teaching and consulting experience on (1) bridging the two “sides” of technologies, digital experiences and data, to power customer intimacy and (2) building luxury and high-end strategies and elevating brands value proposition by acting as cultural producers.

 

RAMZI SAADE, CO-FOUNDER & CREATIVE DIRECTOR​

MBA, INSEAD, Fontainebleau/Singapore​ / Culinary Arts, Le Cordon Bleu, Ottawa​ / Master of Engineering, University of Toronto, Toronto​ /Bachelor of Engineering, American University of Beirut, Beirut​

Ramzi has chosen to dedicate his life to creating unforgettable moments. With Atica, he unites his passions: gastronomy, culture, and travel to design unique and immersive experiences around the world. Through exclusive events, artistic collaborations, and innovative concepts, he pushes the boundaries of hospitality. His visionary approach creates encounters where every detail tells a story.

Before Atica, he pursued a dual career in both engineering and gastronomy, working in avant-garde restaurants in Canada and Copenhagen while also carrying out architectural projects in Canada and Lebanon.

OUR PILLARS

COGNITIVE AND EMOTIONAL IMPACT

Engaging with cultural restoration, history, and artistic reinvention fosters both intellectual stimulation and emotional connection, making learning more memorable and personally relevant.

DEEP ENGAGEMENT THROUGH MULTI-SENSORY, TACTILE AND EXPERIENTIAL LEARNING

By combining expert talks, hands-on exercises, team dynamics and sensory exploration (through touch, taste, and sight), participants retain knowledge more effectively and develop faster new emotional and social skills.

FUSION OF CULINARY AND CULTURAL EXPLORATION

Group exercises, small discussions, and storytelling frameworks enhance participants’ ability to think collectively, communicate effectively, and lead creative projects with confidence. By drawing parallels between restoration, storytelling, and business challenges, participants leave with actionable insights they can implement within their own industries, whether in leadership, strategy and branding

LEADERSHIP THROUGH CRAFTSMANSHIP & TEAM COLLABORATION​

The integration of food exercises inspired by the workshop’s core topics offers a tactile and gustatory dimension to learning, reinforcing key concepts through sensory memory. Atica Academy collaborates with top-tier academics, historians, master craftsmen, architects, and culinary artists to provide participants with first-hand insights and deep knowledge of restoration, storytelling, and artistic innovation.