Atica Academy

Atica Academy offers a unique approach to executive education, providing customized, immersive workshops that combine academic excellence, sensory immersion, and experiential learning through group interaction.

Drawing on the unique world of Atica, where gastronomy, art, and cutting-edge multimedia technologies converge, these workshops offer an extraordinary learning environment. They enable groups of executives, entrepreneurs, and creative professionals to gain the tools and inspiration they need to hone their leadership skills, cultivate bold thinking, and learn how to elevate the value proposition of their brand or products.

TEAM

PROF. DAVID DUBOIS, CO-FOUNDER AND DEAN:

Ph.D. in Marketing, Kellogg School of Management, Northwestern University; Associate Professor at INSEAD and a global authority on AI and digital strategy, branding, and customer analytics. With over 20 years of experience in research, teaching, and consulting, he bridges the gap between technology, digital experiences, and data to foster customer intimacy, while developing luxury and high-end strategies that elevate brands’ value propositions by positioning them as creators of culture.

RAMZI SAADE, CO-FOUNDER & CREATIVE DIRECTOR

MBA, INSEAD, Fontainebleau/Singapore / Culinary Arts, Le Cordon Bleu, Ottawa / Master of Engineering, University of Toronto / Bachelor of Engineering, American University of Beirut

Ramzi has dedicated his life to creating unforgettable moments and is a regular guest lecturer at INSEAD and EHL. Through Atica, he brings together his passions—gastronomy, culture, and travel—to design unique, immersive experiences around the world. Through exclusive events, artistic collaborations, and avant-garde concepts, he pushes the boundaries of hospitality. His visionary approach creates encounters where every detail tells a story.

OUR CORNERSTONES

COGNITIVE AND EMOTIONAL IMPACT

Exploring culture, history, and artistic reinvention stimulates both the intellect and the emotions. This personal connection to knowledge makes every learning experience more deeply ingrained and lasting.

MULTI-SENSORY AND EXPERIENTIAL LEARNING

By combining expert lectures, hands-on exercises, and sensory exploration—including touch, taste, and sight—participants retain knowledge more effectively and develop new social and emotional skills.

CULINARY FUSION AND CULTURAL EXPLORATION

Group exercises and narrative frameworks foster teamwork and communication. By drawing parallels between storytelling, the restaurant industry, and business challenges, participants leave with practical insights they can immediately apply to leadership, strategy, and branding.

LEADERSHIP THROUGH COLLABORATION

Group exercises and narrative frameworks foster teamwork and communication. By drawing parallels between storytelling, the restaurant industry, and business challenges, participants leave with practical insights they can immediately apply to leadership, strategy, and branding.