LA PRAIRIE – Launch of the Swiss Pristine Collection
Immersive Seated Dining Experience
Beauty and Dermocosmetics
France
Brief
A press and influencer luncheon celebrating the launch of La Prairie’s new Swiss Pristine collection.
40 guests
Concept
An immersive experience inspired by Swiss glaciers—their purity, their softness, and their light. 360° icy visuals, a white and silver table adorned with delicate flowers, and a special menu brought the collection to life before an audience of inspiring personalities.
