Dior – Launch of Dior Sauvage Extrait
Conference and Master Class
Beauty and Dermocosmetics
France
Brief
A day of discussions centered on Dior Sauvage, featuring small-group roundtable discussions and a shared lunch with the fragrance’s perfumer.
50 guests + 20 guests for lunch
Concept
Immersive roundtable discussions punctuated the day, allowing participants to engage directly with the perfumer. A perfume-themed lounge remained open so guests could take a break and enjoy food and drinks. A custom-designed lunch extended the Dior Sauvage sensory experience right to the plate.
